From a 12px status label to a six metre trade fair wall.
Robots, interfaces, and the people who have to work with both.
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Automation, checked against reality.
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Interfaces for machines that decide.
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Tools, taste, and staying recognisable.

Leon Potgieter
Robotics Visual System Designer
The HMI Was a Mirror. Now It Has to Be an Argument
For forty years, the industrial HMI represented machine state. AI broke that contract. The screen's job is now accountability, and that is a different design discipline.

Leon Potgieter
Robotics Visual System Designer
The Brand System Should Start at the Panel, Not at the Fair Wall
Most brand work is built for the first ninety seconds, not for five years. The interface faces the hardest constraints, so it should set the rules.

Leon Potgieter
Robotics Visual System Designer
The AI Tooling I Actually Use for HMI Visuals, and the Line I Do Not Cross
A working account of the generative tooling in my HMI pipeline: what it does for cell renders, motion and variants, and what it must never be allowed near.
25 years
Building lasting partnerships, scaling brands, and shipping work that stands out.
120+ projects delivered
99% on-time launches

"I listen first, stay transparent, and deliver what I promise. I deliver on deadlines and projects."
Leon/Potgieter
Robotics Visual System Designer




