From a 12px status label to a six metre trade fair wall.

aloud

aloud

aloud

Robots, interfaces, and the people who have to work with both.

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Automation, checked against reality.

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Interfaces for machines that decide.

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Tools, taste, and staying recognisable.

Leon Potgieter

Robotics Visual System Designer

AI Did Not Make Palletisers Smarter. It Moved the Configuration Problem Elsewhere.
Palletising is the most automated end-of-line task and the one where AI claims drift furthest from what ships. What actually changed, and who now has to decide.

Leon Potgieter

Robotics Visual System Designer

AI Did Not Make Palletisers Smarter. It Moved the Configuration Problem Elsewhere.

Palletising is the most automated end-of-line task and the one where AI claims drift furthest from what ships. What actually changed, and who now has to decide.

Leon Potgieter

Robotics Visual System Designer

Perception Does Not Check Its Sources
Gestalt cannot become obsolete because it describes the viewer, not the screen. Which is why it is now dangerous: it will confidently group a guess with a fact.

Leon Potgieter

Robotics Visual System Designer

Perception Does Not Check Its Sources

Gestalt cannot become obsolete because it describes the viewer, not the screen. Which is why it is now dangerous: it will confidently group a guess with a fact.

Leon Potgieter

Robotics Visual System Designer

Four months to the Machinery Regulation: what HMI teams must fix
The EU Machinery Regulation applies on 20 January 2027. Several of its requirements end on a screen. Here is what HMI teams should fix now.

Leon Potgieter

Robotics Visual System Designer

Four months to the Machinery Regulation: what HMI teams must fix

The EU Machinery Regulation applies on 20 January 2027. Several of its requirements end on a screen. Here is what HMI teams should fix now.

Leon Potgieter

Robotics Visual System Designer

Slop Is a Decision Failure: Taste, Perception and Why Plausible Is Not Correct
Slop isn't an aesthetic failure; it is output made without a cost function. What taste actually is, why perception is trainable, and where AI still loses.

Leon Potgieter

Robotics Visual System Designer

Slop Is a Decision Failure: Taste, Perception and Why Plausible Is Not Correct

Slop isn't an aesthetic failure; it is output made without a cost function. What taste actually is, why perception is trainable, and where AI still loses.

25 years

Building lasting partnerships, scaling brands, and shipping work that stands out.

120+ projects delivered

99% on-time launches

1997 — 2026

1997 — 2026

Let me build your next solution

Let me build your next solution

Let me build your next solution

Man with short hair and beard wearing a dark blazer and black shirt against a plain background.

"I listen first, stay transparent, and deliver what I promise. I deliver on deadlines and projects."

Leon/Potgieter

Robotics Visual System Designer

Robotics Visual System Designer

Leon/Potgieter

Leon/Potgieter

Robotics Visual Systems Designer; bridging the gap between how automation technology works and how the world understands it.

©2026 Leon Potgieter - All work, all rights.

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Leon Potgieter
Koringberg
Western Cape

South Africa

Leon Potgieter - Koringberg, Western Cape, South Africa