Group of people gathered around a wooden table with laptops, shaking hands during a team meeting.
Group of people gathered around a wooden table with laptops, shaking hands during a team meeting.

i listen.

i imagine.

i design.

About me

Fearless generalist. Complex systems specialist. I take what engineers build and make sure the world understands, trusts, and buys it.
Fearless generalist. Complex systems specialist. I take what engineers build and make sure the world understands, trusts, and buys it.
Fearless generalist. Complex systems specialist. I take what engineers build and make sure the world understands, trusts, and buys it.

Most automation technology is extraordinary. Most automation design is an afterthought. That gap is exactly where I work.

Most automation technology is extraordinary. Most automation design is an afterthought. That gap is exactly where I work.
Group of people gathered around a wooden table with laptops, shaking hands during a team meeting.
Group of people gathered around a wooden table with laptops, shaking hands during a team meeting.
Every project starts the same way, I learn the machine before I touch the interface. What does it do, how does it fail, and who is standing in front of it at 6am trying to make it work.
Every project starts the same way, I learn the machine before I touch the interface. What does it do, how does it fail, and who is standing in front of it at 6am trying to make it work.

I am

I am
Logo
Logo
Most designers hand off to engineers. Most engineers hand off to designers. I speak both languages, which means nothing gets lost in translation.

Most designers hand off to engineers. Most engineers hand off to designers. I speak both languages, which means nothing gets lost in translation.

I am

Logo
Most designers hand off to engineers. Most engineers hand off to designers. I speak both languages, which means nothing gets lost in translation.
I am involved from the first kickoff to the final delivery.
Linkedin

My professional LinkedIn profile

Linkedin

My professional LinkedIn profile

How I Work

Creative work in a technical industry has to run like an engineering project. Mine does.

Spacious modern office with large windows, indoor plants, and people working at shared desks.
Spacious modern office with large windows, indoor plants, and people working at shared desks.
Team collaborating in a modern office with computers and laptops on a shared desk.

How I Work

Creative work in a technical industry has to run like an engineering project. Mine does.

Spacious modern office with large windows, indoor plants, and people working at shared desks.
Team collaborating in a modern office with computers and laptops on a shared desk.

Discovery

/01
/01

Before one pixel moves, I learn your machine, your market, and your operator.

STRATEGY

/02
/02

I map the gap between how your technology works and how your market understands it. Then I close it.

Design & BUILD

/03
/03

Interfaces that control machines. Animations that explain them. Campaigns that sell them. All built by one person who understands all three.

lAUNCH & GROW

/04
/04

Every campaign I've built has outlived its launch — refined, repurposed, and deployed across markets, expos, and platforms.

Achievements

Since going independent, I've partnered with Unchained Robotics and forward-thinking automation brands across HMI design, motion, and campaign strategy.

My work has grown from single case studies into a full creative partnership, earning recognition for clarity, precision, and performance. I keep my process lean, my goals measurable, and my results visible.

20%
48%
48%

New Clients Onboarded

//001

100%
120%
120%

Projects Delivered

//002

40%
87%
87%

Repeat Collaborations

//003

case studies

case studies

9 years

Building lasting partnerships, scaling brands, and shipping work that stands out.

120+ projects delivered

99% on-time launches

84% average boost in engagement

1997 - 2026

1997 - 2026

Let us inspire your next project

Let us inspire your next project

Let us inspire your next project

Robotics Visual System Designer

Leon\Potgieter

Robotics Visual Systems Designer; bridging the gap between how automation technology works and how the world understands it.

©2026 Leon Potgieter - All work, all rights.

Offline

Leon Potgieter
Koringberg
Western Cape

South Africa

Leon Potgieter - Koringberg, Western Cape, South Africa