AAA Hamburg 2026
AAA Hamburg 2026
AAA Hamburg 2026
Every panel, render, animation, and datasheet. One expo. One pipeline. Zero agency handoffs.
Every panel, render, animation, and datasheet. One expo. One pipeline. Zero agency handoffs.
Every panel, render, animation, and datasheet. One expo. One pipeline. Zero agency handoffs.
AAA Hamburg 2026
AAA Hamburg 2026
AAA Hamburg 2026
Project Type
Project Type
End-to-end Stand and Campaign Design
End-to-end Stand and Campaign Design
Technology
Technology
Cinema 4D Illustrator Photoshop Figma After Effects
Cinema 4D Illustrator Photoshop Figma After Effects
Timeframe
Timeframe
Timeframe
4 weeks
4 weeks
4 weeks
A complete end-to-end creative production, from CAD stand brief through 3D concept renders, large format print, and a full digital campaign suite including social animations, LinkedIn banners, email signatures, and updated MalocherBot datasheets.
A complete end-to-end creative production, from CAD stand brief through 3D concept renders, large format print, and a full digital campaign suite including social animations, LinkedIn banners, email signatures, and updated MalocherBot datasheets.
Every panel, render, animation, and datasheet. One expo. One pipeline. Zero agency handoffs.
Every panel, render, animation, and datasheet. One expo. One pipeline. Zero agency handoffs.
Brief
Design a complete expo stand and full campaign suite for AAA Hamburg, from physical stand to digital assets, aligned to Unchained Robotics CI.
Briefed to design a new AAA Hamburg exhibition stand incorporating the MalocherBot Palettierer and live robot, covering the full pipeline from stand builder CAD file through three 3D concept options, large format print, and a complete digital campaign across social media, LinkedIn, and email.
Brief
Design a complete expo stand and full campaign suite for AAA Hamburg, from physical stand to digital assets, aligned to Unchained Robotics CI.
Briefed to design a new AAA Hamburg exhibition stand incorporating the MalocherBot Palettierer and live robot, covering the full pipeline from stand builder CAD file through three 3D concept options, large format print, and a complete digital campaign across social media, LinkedIn, and email.
Challenge
Design a physically accurate, visually compelling expo stand, then build an entire campaign around it.
The challenge was managing a complete creative pipeline from a single brief, ensuring the physical stand design was structurally accurate to the stand builder's CAD specifications while being visually impactful enough to stop visitors on a busy expo floor. Simultaneously, the same visual language had to be adapted across digital formats, social animations, LinkedIn banners, email signatures, and datasheets in both German and English, all within expo lead times, with no room for error at the print stage.
Solution
One cohesive visual system, designed in 3D, built for print, adapted for every digital channel.
From CAD file to Illustrator panels to photorealistic Cinema 4D environment - three concepts presented in Figma, the final rendered to large format and output as print-ready PDFs. Extended across five social animations, LinkedIn banners, email signature, and MalocherBot datasheets in S, M, and L - German and English.
Results
Results
A complete expo presence, designed, rendered, printed, and deployed across every channel before the doors opened.
A complete expo presence, designed, rendered, printed, and deployed across every channel before the doors opened.
The AAA Hamburg campaign delivered a fully integrated expo presence, a physically accurate stand that stopped visitors, and a consistent digital campaign that built awareness before, during, and after the event. Every asset from the physical stand to the LinkedIn post was produced by a single designer, ensuring complete visual consistency across print, digital, and motion, with zero handoffs and no agency delays.
The AAA Hamburg campaign delivered a fully integrated expo presence, a physically accurate stand that stopped visitors, and a consistent digital campaign that built awareness before, during, and after the event. Every asset from the physical stand to the LinkedIn post was produced by a single designer, ensuring complete visual consistency across print, digital, and motion, with zero handoffs and no agency delays.
Credits
Designed and produced by me in direct collaboration with the Unchained Robotics marketing manager, marketing director, and sales team, whose product knowledge, brand direction, and expo specifications shaped every panel, render, and campaign asset from first brief to final delivery.
Leon Potgieter
3D Motion & Design
Leon Potgieter
3D Motion & Design
Jan Schwalm
Copywriting
Jan Schwalm
Copywriting
Royal Montgomery
Team Lead Marketing
Royal Montgomery
Team Lead Marketing
Credits
Designed and produced by me in direct collaboration with the Unchained Robotics marketing manager, marketing director, and sales team, whose product knowledge, brand direction, and expo specifications shaped every panel, render, and campaign asset from first brief to final delivery.
Leon Potgieter
3D Motion & Design
Jan Schwalm
Copywriting
Royal Montgomery
Team Lead Marketing
