Design a complete expo stand and full campaign suite for AAA Hamburg, from the physical stand to digital assets, aligned with Unchained Robotics CI.
Challenge
Design a physically accurate, visually compelling expo stand, then build a full campaign around it.
The challenge was managing the end-to-end creative pipeline from a single brief, ensuring the physical stand design was structurally accurate to the stand builder's CAD specifications while remaining visually compelling enough to stop visitors on a busy expo floor. Simultaneously, the same visual language had to be adapted across digital formats, including social animations, LinkedIn banners, email signatures, and datasheets, in both German and English, all within expo lead times, with no room for error at the print stage.
Solution
One cohesive visual system, designed in 3D, built for print, and adapted for every digital channel.
From CAD file to Illustrator panels to photorealistic Cinema 4D environment - three concepts presented in Figma, with the final rendered at large format and output as print-ready PDFs. Extended across five social animations, LinkedIn banners, email signature, and MalocherBot datasheets in S, M, and L - German and English.
