Make complex robotics understood at a glance.
Challenge
Show machines most buyers have never operated.
Robot cells are hard to understand from photos or datasheets. At a trade fair, a buyer has seconds to grasp what the cell does, how it is configured, and why it matters. Through various animations and component configurations, I had to showcase the possibilities with campaign communications, CI integrations, and sales demands. Engineering CAD files are built for accuracy, not for communication. That where I come in.
Solution
Turn engineering data into clear motion.
Robots and components were rigged and animated from CAD and STEP files in Cinema 4D, then lit and rendered photorealistically using various software, and finally finished in After Effects with typography and interface overlays. Generative tools supported concept exploration and variation. The machine itself was always presented as engineered and designed to fulfil different tasks, so that marketing, sales, the buyer, and the engineer at the fair stand and online could understand it.
