AAA Dusseldorf 2025
AAA Dusseldorf 2025
From CAD dimensions to countdown animations, every asset is designed, rendered, and delivered by one person.
From CAD dimensions to countdown animations, every asset is designed, rendered, and delivered by one person.
AAA Dusseldorf 2025
From CAD dimensions to countdown animations, every asset is designed, rendered, and delivered by one person.
AAA Dusseldorf 2025
AAA Dusseldorf 2025
Project Type
Stand and Campaign Design
Technology
Cinema 4D Illustrator Photoshop Figma After Effects
Timeframe
Timeframe
4 weeks
4 weeks
A complete creative pipeline, from a CAD brief through three 3D concept options, large-format print, and a full digital campaign suite, including countdown animations, LinkedIn banners, Facebook assets, email signatures, and updated MalocherBot datasheets in German and English.
A complete creative pipeline, from a CAD brief through three 3D concept options, large-format print, and a full digital campaign suite, including countdown animations, LinkedIn banners, Facebook assets, email signatures, and updated MalocherBot datasheets in German and English.
From CAD dimensions to countdown animations, every asset is designed, rendered, and delivered by one person.
From CAD dimensions to countdown animations, every asset is designed, rendered, and delivered by one person.
Brief
Brief
Design a complete exhibition stand and campaign suite for AAA Düsseldorf, spanning the physical stand and digital presence.
Briefed to design a new AAA Düsseldorf exhibition stand from the MEGAWALL CAD specification, three distinct concepts were presented in Figma for approval. The final was rendered for large-format print, and a complete digital campaign, from save-the-date through to post-event thank-you, was delivered.
Briefed to design a new AAA Düsseldorf exhibition stand from the MEGAWALL CAD specification, three distinct concepts were presented in Figma for approval. The final was rendered for large-format print, and a complete digital campaign, from save-the-date through to post-event thank-you, was delivered.
Challenge
Design three genuinely distinct stand concepts (all within the same structural constraints) and build an entire campaign around the approved direction.
Three distinct concepts within strict MEGAWALL structural specifications, each clearly communicating the MalocherBot Palettierer. Once approved, the visual language was extended across eleven digital assets, including countdown animations, save-the-date, destination reached, Facebook and LinkedIn banners, email signature, thank-you post, and MalocherBot S, M, and L datasheets in German and English.
Solution
One structured pipeline, three concepts in Figma, one approved direction, eleven digital assets, and a print-ready stand delivered on time.
From the MEGAWALL CAD file, three photorealistic Cinema 4D stand environments were created and presented in Figma for approval. The final concept was rendered at large format and output as print-ready PDFs. Extended across countdown animations, save-the-date, Facebook and LinkedIn banners, email signature, thank-you post, and MalocherBot datasheets in S, M, and L, German and English.
Results
Results
A physically accurate stand and a complete 11-asset digital campaign, produced by one designer from first brief to final delivery.
A physically accurate stand and a complete 11-asset digital campaign, produced by one designer from first brief to final delivery.
The AAA Düsseldorf campaign delivered a consistent, high-impact expo presence across every touchpoint, including the physical stand, pre-event countdown, live event assets, and post-event follow-up. Three distinct concepts gave the team genuine creative freedom without extending the timeline. Every asset, from the stand panels to the LinkedIn post, was produced within a single, structured pipeline with zero agency handoffs, ensuring complete visual consistency and on-time delivery for the stand builder and the marketing team.
The AAA Düsseldorf campaign delivered a consistent, high-impact expo presence across every touchpoint, including the physical stand, pre-event countdown, live event assets, and post-event follow-up. Three distinct concepts gave the team genuine creative freedom without extending the timeline. Every asset, from the stand panels to the LinkedIn post, was produced within a single, structured pipeline with zero agency handoffs, ensuring complete visual consistency and on-time delivery for the stand builder and the marketing team.
Credits
Designed and produced by me, Leon Potgieter, in direct collaboration with the Unchained Robotics marketing manager, marketing director, and sales team, whose brand direction, product specifications, and expo requirements shaped every stand panel, render, animation, and datasheet from the first brief to final delivery.
Leon Potgieter
3D Motion & Design
Leon Potgieter
3D Motion & Design
Jan Schwalm
Copywriting
Jan Schwalm
Copywriting
Royal Montgomery
Team Lead Marketing
Royal Montgomery
Team Lead Marketing
Credits
Designed and produced by me, Leon Potgieter, in direct collaboration with the Unchained Robotics marketing manager, marketing director, and sales team, whose brand direction, product specifications, and expo requirements shaped every stand panel, render, animation, and datasheet from the first brief to final delivery.
Leon Potgieter
3D Motion & Design
Jan Schwalm
Copywriting
Royal Montgomery
Team Lead Marketing
AAA Dusseldorf 2025
Project Type
Stand and Campaign Design
Technology
Cinema 4D Illustrator Photoshop Figma After Effects
Timeframe
4 weeks