Interzoo 2026
Interzoo 2026
Interzoo 2026
Reimagining a heritage brand for the EV generation
Reimagining a heritage brand for the EV generation
Reimagining a heritage brand for the EV generation
Interzoo 2026
Interzoo 2026
Interzoo 2026
Project Type
Project Type
Automotive digital transformation
Automotive digital transformation
Technology
Technology
React WebGL Node.js AWS Lambda OpenAI Embeddings
React WebGL Node.js AWS Lambda OpenAI Embeddings
Timeframe
Timeframe
Timeframe
20 weeks
20 weeks
20 weeks
Modern electric car maker, Blackwell Motors transformed its heritage of reliability into a future-forward identity.
Modern electric car maker, Blackwell Motors transformed its heritage of reliability into a future-forward identity.
Reimagining a heritage brand for the EV generation
Reimagining a heritage brand for the EV generation
Brief
Rebrand and launch Blackwell’s first EV line.
Leon\Potgieter was commissioned to overhaul Blackwell’s brand identity, design a digital platform with 3D configurators, and create a campaign that connected tradition with future-facing sustainability.
Brief
Rebrand and launch Blackwell’s first EV line.
Leon\Potgieter was commissioned to overhaul Blackwell’s brand identity, design a digital platform with 3D configurators, and create a campaign that connected tradition with future-facing sustainability.
Challenge
Balance heritage with innovation.
Legacy automakers often lean too heavily on history when entering EV markets, making them appear slow. At the same time, abandoning heritage risked alienating long-time customers. Blackwell needed to reposition without contradiction, convincing both loyalists and new buyers.
Solution
Create a visual and digital system that signals motion and progress.
We streamlined Blackwell’s brand identity into a sharper, kinetic system. The website introduced interactive configurators and range simulations, while campaign storytelling fused historical milestones with EV innovation. The central line “Drive Forward” became a bridge between tradition and progress.
Results
Results
Blackwell entered the EV market with authority.
Blackwell entered the EV market with authority.
The 3D configurator achieved a 74% completion rate, far exceeding the industry average. The launch was spotlighted in Adweek’s Top Automotive Launches 2025.
The 3D configurator achieved a 74% completion rate, far exceeding the industry average. The launch was spotlighted in Adweek’s Top Automotive Launches 2025.
Credits
A multidisciplinary effort led by Leon\Potgieter’s strategy and design groups. From concepting the brand film to building the car configurator, every element was crafted to express performance through clarity and precision.
Leon Potgieter
3D Motion & Design
Leon Potgieter
3D Motion & Design
Jan Schwalm
Copywriting
Jan Schwalm
Copywriting
Royal Montgomery
Team Lead Marketing
Royal Montgomery
Team Lead Marketing
Credits
A multidisciplinary effort led by Leon\Potgieter’s strategy and design groups. From concepting the brand film to building the car configurator, every element was crafted to express performance through clarity and precision.
Leon Potgieter
3D Motion & Design
Jan Schwalm
Copywriting
Royal Montgomery
Team Lead Marketing
